IDF Industry Sessions

Join the panel discussion Film PR and Marketing without Meeting People

24. 11. 2020

Author: Veronika Zýková

Join us for another part of IDF Industry Session series on Wedneday, December 2, at 6 pm (CET). This time we will talk about film PR and marketing with Founder of NOISE Film PR Mirjam Wiekenkamp, Moara Passoni, director of the film Ecstasy, and Xavier Henry-Rashid, Head of Sales at Film Republic. The panel discussion will be moderated by Sean Farnel, who is a Production, Marketing and Distribution Consultant.


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Each year thousands of new documentaries are launched at international film festivals, and this is only one (art) form in the media landscape. Documentaries also compete for space and audiences against an overwhelming choice of "content" in the global marketplace. How does one production stand-out in this attention economy, both within the film festival bubble and more widely?

In this IDF Industry Session we will discuss PR and marketing strategies using two case studies (ECSTASY premiered at CPH:DOX and NOTHING BUT THE SUN premiered as the opening film of IDFA), with insights from Mirjam Wiekenkamp, Founder of NOISE Film PR, Moara Passoni, director of ECSTASY, and Xavier Henry-Rashid, Head of Sales at Film Republic handling international sales for NOTHING BUT THE SUN. The discussion will be moderated by Sean Farnel (Production, Marketing and Distribution Consultant).

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