Synopsis
The film turns first to the history of the Phaidon Press, which was founded in 1923 by Béla Horovitz in Vienna. Horovitz and his partner Ludwig Goldscheider were interested in publishing books whose layout should visibly express an appreciation of modernity. The consistent use of simple Bauhaus fonts and graphics devoted to modern design principles was more than just a publishing ambition. It should also subvert the ideology of the Austrian corporative state. Horovitz was able to save the publishing house from national socialist persecution by selling it in 1938, effectively moving its headquarters to England, where he took exile and continued his publishing activities together with Goldscheider.
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