With a background rooted in film editing, Sorin Baican became interested in film production as a praxis du cinema. He is currently one the Studioset co-owners. His former editing portfolio reunites awarded shorts ("Line" directed by Anton Groves, "Music in the blood" directed by A. Mavrodineanu) and feature films ("The Shukar Collective Project" directed by Matei Mocanu, "If I Want to Whistle, I Whistle" by Florin Serban). Production-wise, Studioset alternates both film and commercial work, while aiming to create fresh and upbeat audio-visual contents.