Bata, a Family That Wanted to Fit the Planet with Shoes

Through the accounts of the Bata family and former employees, the film recounts the double story of the family & company. Throughout the 20th century, Bata survived through economic, social and political upheavals. In order to maintain its position today, Bata must forget its founder's social vision and adapt its one-hundred-year heritage to the new challenges of globalization.