Why do people spend more and more time in virtual worlds? Some even more than their weekly work-hours combined, just pausing the online existence for food and sleep. What do they get out of the interaction with cartoon-like avatars on a computer screen? In the mainstream media, synthetic worlds (MMOGs) are mostly portrayed as a fringe phenomenon for social outcasts. Sex, violence, addiction and antisocial behavior are often at the core of news reports. There seems to be a clear lack of understanding of this new generation - the Digital Natives! But not only young folks are wrapped up in virtuality.