CineMart

The International Film Festival Rotterdam launched CineMart more than 25 years ago as a regular film market. However, it quickly became apparent that there was a greater need for a new kind of platform to present projects looking for additional financing. With that in mind, the IFFR remodelled CineMart as an effective co-production market, the first of its kind. Throughout its history, CineMart has proven to be an integral part of the film industry, providing an indispensable platform to support the realization of new film projects and heralding the start of each new film year. The formula of introducing projects to potential co-producers, sales agents, television buyers, distributors and financiers in one-on-one meetings has proven to be so effective that many festivals have used the same blueprint to create their own co-production markets.

CineMart offers a selection of carefully curated feature film projects – independent arthouse films with market potential. As part of IFFR Pro Days, CineMart takes place during IFFR 2022 and heralds an important start of the 'film year'.

The CineMart selection consists of around 15 new, strong and unique projects, that are complemented by BoostNL projects and VR projects (a total selection of around 30 projects). CineMart is not regionally or nationally limited in its curation of projects. Talent and quality of content are the main selection criteria, resulting in a wide range of topics and genres from numerous and diverse regions and cultures.