Sara Božanić is a CEO of the Institute for Transmedia Design, based in Slovenia. She is a ‘hybrid’ – a designer, strategist, educator and thinker. In 2015 she has been chosen among 40 EU consultants who work on audience development via digital means to take part in policy debates under the project The Voice of Culture ‒ a Structured Dialogue between the European Commission and the cultural sector. In 2011, she received a Young Creative Entrepreneur Media Award by the British Council for her achievements in the development of the interactive media design sector in Slovenia.