Deep inside Russia on the mighty Volga river lies the largest factory in the country. It is the home of Lada, the legendary soviet car. On the outside the plant is still standing, but in reality it loses billions of roubles every year. In order to save it, the Russian government hires a Swedish supermanager and a handful of European industry experts to turn the situation around. They have a vision. They have an incredible drive to make changes. And there will be changes. Thousands will lose jobs. But it is the soviet mentality that will be the hardest nut to crack. What happens if you wake the Russian bear?