The Industry of Moral Superiority
In this provocative documentary, Fábio and Mike investigate how the messaging of the 1980s “Just Say No” anti-drug campaign has resurfaced, this time in environmental movements that urge people to save the planet by simply refusing plastic and other consumer items. While not denying the value of these small gestures, the film reveals how such approaches may obscure deeper systemic issues. Through intimate conversations, on-the-ground observations, and critical reflection, The Industry of Moral Superiority challenges viewers to look beyond superficial solutions and confront the political and cultural forces that shape our ecological conscience.